Our strong presence in Africa continued in 2010 with a massive promotion for Nigeria’s Zain. “Wake Up A Millionaire” was an exciting mobile trivia game for Zain subscribers and a top performer in terms of revenues generated. The promotion activated over a million subscribers and turned over 100 Zain subscribers into instant millionaires!
The impressive scale of the campaign Upstream designed for us is a mark of their effectiveness 
Our strong presence in Africa continued in 2010 with a massive promotion for Nigeria’s Zain. “Wake Up A Millionaire” was an exciting mobile trivia game for Zain subscribers and a top performer in terms of revenues generated. The promotion activated over a million subscribers and turned over 100 Zain subscribers into instant millionaires!
1. Contact
2. Engage
3. Convert