“VIP SMS” was a mobile promotion undertaken by Upstream for Wind Italy. The target was to generate revenues from a small segment of Wind’s subscriber base, with an original SMS mini-game. Upstream designed and ran a cost-efficient 9-week campaign, which recruited subscribers using SMS advertising only, and met its targets confidently.
Results were extremely positive: recruitment was the highest ever in Mexico. All the objectives of the promotion were above expectations 
“VIP SMS” was a mobile promotion undertaken by Upstream for Wind Italy. The target was to generate revenues from a small segment of Wind’s subscriber base, with an original SMS mini-game. Upstream designed and ran a cost-efficient 9-week campaign, which recruited subscribers using SMS advertising only, and met its targets confidently.
1. Contact
2. Engage
3. Convert