Vodafone Hungary
Vodafone Summer
Upstream further consolidated its strong relationship with the Vodafone group by partnering with Vodafone Hungary for the latest installment of the “Vodafone Summer” campaigns. The campaign was launched in July 2010 and featured an innovative “quiz-knowledge-meets-speed” SMS game. Vodafone’s subscribers won a total of 8 BMW 1-Series cars and many daily cash prizes.
Subscriber Base:
2,500,000
1. Contact
Recruitment channels used:
2. Engage
User typologies targeted:
7
Profiling level:
Mid
Game format:
Quiz-Speed Game
3. Convert
Participants recruited from mobile:
84%
Participant ARPU boost:
11.38%
Upstream has executed 5 large scale on pack marketing promotions for the Coca-Cola brand since 2004. Our experience of working with Upstream has been very positive 
Upstream further consolidated its strong relationship with the Vodafone group by partnering with Vodafone Hungary for the latest installment of the “Vodafone Summer” campaigns. The campaign was launched in July 2010 and featured an innovative “quiz-knowledge-meets-speed” SMS game. Vodafone’s subscribers won a total of 8 BMW 1-Series cars and many daily cash prizes.
1. Contact
2. Engage
3. Convert