Our experience of working with Upstream has been extremely positive and we unreservedly recommend them as a partner


Andreea StanescuSenior Director, Consumer MarketingVodafone
Vodafone Greece
90 Mercedes-Benz C-Class, One Every Day

Upstream’s long standing partnership with the Vodafone Group continued in Greece, where Upstream delivered one of the most ambitious projects ever in the Greek market: a mobile promotion with a spectacular 90 Mercedes C-Class prize pool. Upstream not only created an exciting and engaging mobile campaign, but made sure that the promotion was a winner in terms of ARPU boost and profitability for Vodafone.

Subscriber Base:
4,000,000

1. Contact

Recruitment channels used:

2. Engage

User typologies targeted:
13
Profiling level:
Custom
Game format:
Trivia

3. Convert

Participants recruited from mobile:
78%
Participant ARPU increase:
30.82%