We were amazed at how effortlessly Upstream grasped the needs and preferences of our subscriber base and formulated a customized promotion strategy


Harriet MuchuChief Marketing OfficerMTN
Vodafone Romania
The 100 Golf Story

Upstream and Vodafone Romania have been mobile promotion partners since 2007, and have run several mobile campaigns since. In the ARPU-boosting promotion field, our 2008 mobile promotion “The 100 Golf Story”, a high-profile campaign designed to support Vodafone’s online games service, became the most successful campaign ever to run in the Romanian market.

Subscriber Base:
9,250,000

1. Contact

Recruitment channels used:

2. Engage

User typologies targeted:
11
Profiling level:
High
Game format:
Trivia

3. Convert

Participants recruited from mobile:
82%
Participant ARPU increase:
28.67%