Vodacom Tanzania
A Car Every Day!
Upstream’s first campaign with Vodacom Tanzania was a resounding success. Beginning in August 2010, Vodacom’s subscribers could play to win one of 100 cars, during the 100-day promotion. The campaign was a big hit with consumers, due to a very successful combination of ATL and direct SMS advertising, and delivered excellent ARPU-boosting results for Vodacom.
Subscriber Base:
9,000,000
1. Contact
Recruitment channels used:
2. Engage
User typologies targeted:
8
Profiling level:
High
Game format:
Blank SMS
3. Convert
Participants recruited from mobile:
91%
Participant ARPU boost:
34.62%
They took the risk of investing out of ERA's hands and generated substantial profits on our behalf. For us, that's the definition of a win-win partnership 
Upstream’s first campaign with Vodacom Tanzania was a resounding success. Beginning in August 2010, Vodacom’s subscribers could play to win one of 100 cars, during the 100-day promotion. The campaign was a big hit with consumers, due to a very successful combination of ATL and direct SMS advertising, and delivered excellent ARPU-boosting results for Vodacom.
1. Contact
2. Engage
3. Convert