Vinaphone Vietnam
SMS Millionaire
Upstream and Vinaphone Vietnam partnered to deliver “SMS Millionaire Program”, a really exciting mobile promotion. Both post paid and pre-paid Vinaphone customers had the chance to play one of the most fun quiz games, gather points and compete for 30 million dong every day. A powerful TV campaign and well defined CRM tactics allowed both Upstream and Vinaphone full control over the customers user experience and created the right incentives for participant to play the mobile quiz game.
Subscriber Base:
15,000,000
1. Contact
Recruitment channels used:
2. Engage
User typologies targeted:
5
Profiling level:
Mid
Game format:
Draw
3. Convert
Participants recruited from mobile:
90%
Participant ARPU boost:
25%
The Upstream team understood what our clients wanted and knew exactly how to deliver it 
Upstream and Vinaphone Vietnam partnered to deliver “SMS Millionaire Program”, a really exciting mobile promotion. Both post paid and pre-paid Vinaphone customers had the chance to play one of the most fun quiz games, gather points and compete for 30 million dong every day. A powerful TV campaign and well defined CRM tactics allowed both Upstream and Vinaphone full control over the customers user experience and created the right incentives for participant to play the mobile quiz game.
1. Contact
2. Engage
3. Convert