Upstream

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Upstream wins EMMA Award for Most Effective Direct Response Mobile Marketing Campaign of 2010

Upstream has won the Most Effective Sales Promotion / Direct Response Campaign Award at the first-ever Effective Mobile Marketing Awards (EMMAs) from Mobile Marketing magazine this week.

Upstream achieved the plaudit for its work with South African mobile operator MTN for this year’s FIFA World Cup. The winning campaign ran simultaneously across multiple countries on the African continent to capitalise on the excitement surrounding the event and to allow the operator to develop an interactive customer experience.

The award recognises the success of the multi-national campaign which saw MTN experience an average 10 per cent participation rate, yielding revenues of over €14.5 million across all markets. Upstream devised, organised and executed the campaign from start-to-finish on its proprietary MCS (Marketing Communications Suite).

“It’s an honour to be recognised as driving effective mobile marketing by our industry peers,” said Alex Vratskides, CEO of Upstream. “As the headline sponsor for these awards, we passionately believe in the power of effective mobile marketing, and we are very proud to have been able to help support this first great industry event. We strive to help mobile operators around the world unlock latent customer value by developing mobile marketing campaigns which are engaging and drive response, so it is a great achievement to have our work acknowledged.”

David Murphy, editor of Mobile Marketing, commented: “Upstream is championing the use of effective marketing solutions, and its campaign with MTN demonstrated how much success a well-executed campaign can achieve. As the first of these awards, Upstream’s support was invaluable and the high calibre of entries we received across the board demonstrates how much innovation is out there and the value of recognising the achievements of the industry.”