Upstream received the prestigious Grand Ermis advertising award for its work on Coca-Cola. The award recognizes Upstream’s work on the ‘Soundwave’ mobile promotion as the best Direct Marketing campaign for 2007.
Upstream President Marco Veremis said: ‘We have been working with The Coca-Cola Company for more than 5 years encompassing in every campaign the most cutting edge and creative tools and practices in the industry.
This award testifies to the value of long term client – agency relationships and the innovation and effectiveness that comes from knowing each others business so well.
It’s also worth noting that this is the first time a Mobile Marketing campaign is recognized as best campaign in the entire Direct Marketing category. We can safely say that our industry has at last entered the mainstream of marketing practices.’
The results of the promotion were accurately forecast beforehand by Upstream and they represented a significant revenue source 
Upstream received the prestigious Grand Ermis advertising award for its work on Coca-Cola. The award recognizes Upstream’s work on the ‘Soundwave’ mobile promotion as the best Direct Marketing campaign for 2007.
Upstream President Marco Veremis said: ‘We have been working with The Coca-Cola Company for more than 5 years encompassing in every campaign the most cutting edge and creative tools and practices in the industry.
This award testifies to the value of long term client – agency relationships and the innovation and effectiveness that comes from knowing each others business so well.
It’s also worth noting that this is the first time a Mobile Marketing campaign is recognized as best campaign in the entire Direct Marketing category. We can safely say that our industry has at last entered the mainstream of marketing practices.’