Upstream Appoints Andrew Littlefield as Vice President of Online Services to Drive Growth in New MarketsPost Date: March 2012
LONDON and CALIFORNIA, 23rd March 2012 – Upstream, the global marketing technology and solutions provider, has appointed Andrew Littlefield as Vice President (VP) of Online Services. Littlefield will be responsible for identifying and driving forward new investment prospects for Upstream’s business development in new markets.
Littlefield was sixteen when he sold his first computer program. He has since become an industry veteran, having worked as Senior Director of Product Management and Business Strategist at Sun Microsystems, Inktomi, and BEA. During his tenure at these companies Littlefield was able to firmly establish and manage relationships with the likes of Yahoo, Microsoft, AT&T and Alcatel-Lucent. All this previous experience will be very valuable in the planning and execution of Upstream’s new business plans.
The move to Upstream is Littlefield’s latest step in his highly successful career. Most recently Littlefield held the title of CEO at Factory Games, a company Littlefield primarily self-funded and founded, which focuses on developing games for the iPhone market. He also founded Doppelganger and during his time as CEO of the business, Littlefield closed deals with MTV, Interscope Records, Warner Records, and Bankable Productions. Doppelganger was also listed in CNet’s Best New Media Companies in 2007.
“At Upstream, we’re committed to recruiting the most talented and dynamic people, which makes Andrew a perfect addition to the team – especially given his wealth of experience and expertise. Andrew’s quick succession up the career ladder showcases his ability to identify new market opportunities and also his ability to build strategic relationships” said Alex Vratskides, CEO of Upstream. “With his knowledge of the industry, we believe Andrew will be pivotal in driving the business forward, taking us from strength-to-strength.”
“I feel very fortunate to join such an accomplished team and I’m very excited introducing the Upstream technology into new markets. Upstream has developed an incredible technology and customer base, which provides something that is exceptionally unusual for a marketing technology service, as it produces specific measurable gains. We’re in a very solid position to move in and dominate some very profitable market segments”, Littlefield added.
Littlefield graduated from the University of Westminster in Computer Science. During his colourful career history, Littlefield was also an Early Advisory board member for Xoopit, a company which was recently acquired by Yahoo! for $20M.