Upstream has executed 5 large scale on pack marketing promotions for the Coca-Cola brand since 2004. Our experience of working with Upstream has been very positive


Peter BuijzeManaging DirectorCoca-Cola Services N.V.
T-Mobile Hungary
90 Golf, 90 Winners!

T-Mobile selected Upstream to create and manage a mobile promotion in 2009. The brief was to come up with a custom-made format and strategy that will appeal to the Hungarian market. Upstream’s integrated recruitment campaign and interaction management tactics yielded extraordinary results. The campaign is still the most successful mobile marketing initiative ever to run in Hungary.

Subscriber Base:
3,500,000

1. Contact

Recruitment channels used:

2. Engage

User typologies targeted:
11
Profiling level:
High
Game format:
Trivia (highest score wins)

3. Convert

Participants recruited from mobile:
71%
Participant ARPU increase:
34.05%