Upstream has executed 5 large scale on pack marketing promotions for the Coca-Cola brand since 2004. Our experience of working with Upstream has been very positive
Peter BuijzeManaging DirectorCoca-Cola Services N.V.
This was the largest mobile promotion to have run worldwide in terms of consumer participation. Vodafone Italy’s ‘100 Days 100 Mercedes-Benz SLK’ set new standards in the industry and took the country by storm. For 100 days all Vodafone customers had the opportunity to win a Mercedes-Benz SLK every day and a Mercedes ML SUV every month. The advertising campaign starring Milan FC footballer Gennaro Gattuso generated unprecedented word of mouth.
Upstream has executed 5 large scale on pack marketing promotions for the Coca-Cola brand since 2004. Our experience of working with Upstream has been very positive 
This was the largest mobile promotion to have run worldwide in terms of consumer participation. Vodafone Italy’s ‘100 Days 100 Mercedes-Benz SLK’ set new standards in the industry and took the country by storm. For 100 days all Vodafone customers had the opportunity to win a Mercedes-Benz SLK every day and a Mercedes ML SUV every month. The advertising campaign starring Milan FC footballer Gennaro Gattuso generated unprecedented word of mouth.
1. Contact
2. Engage
3. Convert