STC Saudi Arabia
STC 100 Days & 100 BMW X5
Upstream and STC Saudi Arabia have launched the largest ever mobile marketing campaign in the Middle East, STC 100 Days & 100 BMW X5. STC is rewarding its subscribers with a chance to win a BMW X5 every day for 100 days and the response from subscribers is impressive!
Subscriber Base:
23,000,000
1. Contact
Recruitment channels used:
2. Engage
User typologies targeted:
14
Profiling level:
Mid
Game format:
Trivia
3. Convert
Participants recruited from mobile:
72%
Participant ARPU boost:
28%
Results were extremely positive: recruitment was the highest ever in Mexico. All the objectives of the promotion were above expectations 
Upstream and STC Saudi Arabia have launched the largest ever mobile marketing campaign in the Middle East, STC 100 Days & 100 BMW X5. STC is rewarding its subscribers with a chance to win a BMW X5 every day for 100 days and the response from subscribers is impressive!
1. Contact
2. Engage
3. Convert