Final results were absolutely positive... Upstream performed impressively in analyzing the SMS traffic results, and modifying the campaign management strategy
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We are focused on helping mobile operators boost ARPU by extracting latent value from their own customer base. The results we achieve confirm our conviction that this is the most promising and directly executable segment within mobile marketing.
All our solutions – whether they are product promotions, loyalty programmes, or opt-in database marketing initiatives – empower our clients to sell any of their products and services to existing subscribers far more effectively.
Our consistent ability to outperform the competition – tripling typical conversion rates and increasing our client’s ARPU by 3% on average – has earned us the largest mobile operator client list in the sector, and years of loyalty from blue chip operators like Vodafone, TIM and T-Mobile in more than 40 countries.
Upstream’s ‘Aligned Incentives Pricing Policy’ is as groundbreaking as our technology platform. Our payment is directly linked to our performance. We take on the financial risk of setting up and launching mobile marketing programs on behalf of our clients and take a share of the incremental revenues that we generate for them. So we have a real incentive to minimise risks and maximize profits for our customers.