Results were extremely positive: recruitment was the highest ever in Mexico. ...All the objectives of the promotion were above expectations


Eugenio Velasco Kirschner
Mobile Services Director
Televisia Mexico
Brands and Media
Upstream has worked with over 100 leading brands and media groups running campaigns simultaneously in over 30 countries.

The quest for innovation in direct marketing, coupled with growing scepticism about the ROI of above-the-line media, has led more and more companies to turn to the mobile phone for results – and profits.

Upstream works closely with brands and broadcasters to conceive, develop, and deploy a comprehensive suite of revenue-generating solutions. Our proven ability to boost sales and brand equity has earned us ongoing partnerships with leading global companies such as The Coca-Cola Company, Nestlé, BSkyB, Johnson & Johnson and Shell.

At Upstream, we see each branded message as an individual invitation to embark on a mobile journey. By personalizing that journey as it happens – tailoring our responses as the relationship with the consumer unfolds – we have achieved some of the highest response and repeat-use rates ever recorded in the industry

Upstream has revolutionised on-pack promotions by replacing traditional gifts with branded and bespoke digital content. This has cut costs, strengthened brand value, and increased customer satisfaction – all at a single stroke.

Upstream is among the few companies worldwide with experience of multiple-market mobile rollouts. We have executed more than 60 on-pack promotions for Nestlé, running simultaneously in over 30 different countries.