Upstream's end-to-end solution was applied seamlessly, bringing in unprecedented rewards for us along the way 
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The Most Powerful Mobile Marketing Technology Platform.
The intimate nature of the mobile phone means that consumers won’t tolerate being bombarded with advertising on a device that is so personal. The rules are different: mobile marketing must be less frequent, and more convincing.
Upstream’s MCS is a software-as-a-service marketing technology platform singularly focused on delivering the highest customer response with every precious contact. Every year, MCS handles more than a billion interactions to over 500m consumers in 40 countries.
It employs innovative technology components that combine advanced analytics and consumer insights gathered over the course of 160,000 campaigns, with real-time, optimized communications, game mechanics and dynamics, plus contextualization and personalization.
MCS is one of the most widely used mobile marketing platforms in the world because it delivers the highest customer response rates in the industry.
