Personal entrusted Upstream to create a distinctive mobile super promotion to increase brand awareness, promote its content service and increase overall subscriber ARPU. The promotion was based on an interactive question and answer format via SMS, and offered a highly entertaining personalized experience. The campaign was supported by TV and outdoor advertising and a major event for winners at Buenos Aires’ River Plate stadium.
Upstream's end-to-end solution was applied seamlessly, bringing in unprecedented rewards for us along the way 
Personal entrusted Upstream to create a distinctive mobile super promotion to increase brand awareness, promote its content service and increase overall subscriber ARPU. The promotion was based on an interactive question and answer format via SMS, and offered a highly entertaining personalized experience. The campaign was supported by TV and outdoor advertising and a major event for winners at Buenos Aires’ River Plate stadium.
1. Contact
2. Engage
3. Convert