We were amazed at how effortlessly Upstream grasped the needs and preferences of our subscriber base and formulated a customized promotion strategy


Harriet Muchu Chief Marketing Officer MTN Benin

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Serving Worldwide
The only permission based marketing solution that micro segments the customer base. Optin 360 maximizes revenue from targeted advertising campaigns, whilst maintaining high customer satisfaction.
Challenge

Increasingly mobile operators are recognizing the inherent value of their own customer bases to advertisers and are encouraging customers to join their permission based advertising databases.

Solution

Upstream’s Optin 360 is designed from the ground up to address three key mobile operator objectives:

  • Increase the size of their opt-in advertising database rapidly and substantially
  • Create micro profile segmentation for opted-in subscribers, allowing highly effective targeted campaigns, as opposed to pollution of the customer base with low response mass contact campaigns
  • Generate incremental advertising revenues while maintaining high customer satisfaction

To achieve these objectives, Upstream creates attractive and exclusive consumer offers and utilizes innovative technologies to communicate the offers to subscribers.

Upstream leverages its Marketing Communications Suite to generate engaging interactions with subscribers and extract the requisite data to arrive at meaningful customer segments – such as young mothers, tech savvy, or urban chic. A fully segmented opt-in database forms the basis for highly targeted, effective advertising of own operator or third party products and services.

 

Benefits:
  • Recruit up to 40% of total customer base within 12 months
  • Micro segment the opted-in customers
  • Boost ARPU for opted-in subscribers by as much as 5%
  • Fully comply with contact rules regulation


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