Upstream's end-to-end solution was applied seamlessly, bringing in unprecedented rewards for us along the way


Mohammad IbrahimSenior Manager, Consumer SegmentMTN
Orange Spain
SMS to 202

Upstream undertook this 35-day mobile promotion for Orange Spain in 2007. For this campaign, Upstream had to create custom profiles and communication strategies in order to excite consumers and maximize return in a very short time period. Targets were met, while achieving high levels of customer satisfaction.

Subscriber Base:
10,690,000

1. Contact

Recruitment channels used:

2. Engage

User typologies targeted:
8
Profiling level:
Custom
Game format:
Blank SMS

3. Convert

Participants recruited from mobile:
86%
Participant ARPU increase:
29.73%