Upstream has been a valuable partner that has genuinely added value to our area and we recommend them as an associate


Cesare BisioHead of Premium Services and AdvertisingVodafone Italy
O2 Czech Republic
Play with 02 for 100 BMW’s

Upstream won the 2009 Mobile Advertising and Marketing (MAMA) Gold Award for “Best Use of Mobile in Driving New Revenues and Sales” for this mobile promotion with O2 Czech Republic. Upstream’s brief was to create an original mobile campaign format with high value daily prizes and to achieve a sizeable increase in ARPU. The campaign was the largest ever in the market both in terms of participants, and messages received.

Subscriber Base:
5,159,000

1. Contact

Recruitment channels used:

2. Engage

User typologies targeted:
8
Profiling level:
High
Game format:
Trivia (highest score wins)

3. Convert

Participants recruited from mobile:
68%
Participant ARPU increase:
19.78%