In April 2010, Upstream and MTN launched a World Cup SMS Promotion in Benin. This partnership was a great commercial success and we look forward to more profitable projects in the future 
Chief Marketing Officer
Years
See Also
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Upstream Joins the Internet Advertising Bureau (IAB) and its Mobile Leadership Council
January 2012
Upstream joins UK trade body dedicated to representing the interests of the digital marketing industry
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Upstream Appoints Software Entrepreneur and Mobile Expert Richard M Marshall to Deliver Next-Generation Marketing Solutions
January 2012
Upstream, the global marketing technology and solutions provider, has appointed Richard M Marshall as Vice President (VP) of Technology and Engineering to support its expanding product portfolio and the business’ growth within the booming mobile and digital marketing space.
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Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits
December 2011
Company’s Expertise in Gamification Extended to Recruitment Drive
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Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns
November 2011
Upstream’s Marketing Partnership with TIM Brasil Earns ‘Smarties’ Award for ‘Best Promotion in LATAM Region’
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Upstream President, Marco Veremis, Makes the Case for Effectiveness in Mobile Marketing – ‘Speak Less, But More Convincingly’
November 2011
Mobile Marketing Magazine’s Effective Mobile Marketing Awards
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Upstream Recognised for Mobile Marketing Excellence in Two Major Industry Awards
October 2011
Upstream shortlisted for Mobile Entertainment Awards and Effective Mobile Marketing Awards 2011
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Upstream Research Shows Three Quarters of Marketers Think Customers are More Likely to Respond to a Gamified Approach
October 2011
Yet only a quarter have ever used game mechanics in their marketing campaigns
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Upstream Sees Opportunity for Innovation and Growth in Competitive Latin American Marketplace as it Launches Mobile Marketing Hub
September 2011
Number Portability and High Level of Mobile Penetration Drives Carriers to Deploy the Latest Mobile Marketing Technology and Techniques
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Upstream Mobile Marketing Named as Top 50 Mobile Innovator
September 2011
Mobile Entertainment’s Top 50 Mobile Innovators project recognises Upstream as one of 2011’s most dynamic companies in UK mobile
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Upstream Shortlisted for Database Marketing Awards 2011
August 2011
Upstream’s Marketing Communications Suite recognised in ‘Excellence in Database Marketing-related Software / Solutions’ category
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New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want
August 2011
Personalized Messages Four Times More Effective than Time-, Lifestyle- or Location-Based Offers; Mobile Content, Movies/Entertainment, Offers from Service Providers and Consumer Goods Top List
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Upstream Establishes Silicon Valley U.S. Headquarters to Drive Mobile Marketing Technology and Solutions Innovation for U.S Brands and Carriers
July 2011
New Silicon Valley Regional Headquarters Signals Company’s Strategic Growth Plan For North America
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Microsoft Partner and General Manager Simon Negus Takes Charge of Operations at Upstream Mobile Marketing
July 2011
Fortune 250 company executive brings wide-ranging tech-sector experience to rapidly expanding mobile marketing company
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Upstream and Luth Research Study Reveals Untapped Consumer Market for Carrier Driven Deals & Offers
June 2011
70 Percent of Smartphone Users Happy to Receive Deals & Offers on Their Cell Phones
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Upstream Appoints Vu Nguyen as Senior Vice-President Global Sales
June 2011
Telecom Veteran Joins Upstream to Support Rapid International Growth of Mobile Marketing Solutions
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Upstream launches real-time personalisation on its ‘Gamification Engine’ to drive consumer engagement over mobile
May 2011
Upstream Marketing Communications Suite (MCS) Uses Gamification Engine to Transform the Mobile Marketing Experience
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Upstream Sponsors MMA Forum New York
May 2011
Leading Global Mobile Marketing Company Expands Reach in North America
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Upstream Selected as One of Top 25 Fastest-Growing Digital Companies at the 2011 Media Momentum Awards
May 2011
Mobile Marketing Innovator’s Technology and Campaign Expertise Drives Growth with Mobile Operator and Brand Clients
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Upstream’s international expansion continues with Dubai office opening
May 2011
Upstream Marketing Communications Suite Delivers Response, Engagement and Results for Middle East and Africa Mobile Operators
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Mobile Consumers Shun Third-Party Ads, Demanding High-Value Deals From Operators
April 2011
72% would be likely to leave an operator serving third-party ads while 59% demand offers via SMS
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Upstream Confirmed as Platinum Sponsor for Effective Mobile Marketing Awards 2011
March 2011
Mobile marketing specialist backs Mobile Marketing Magazine’s industry awards for truly effective campaigns
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Upstream Appoints Mike Linnert as GM North American Operations
March 2011
Leading Global Mobile Marketing Company Expands Reach in North America
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Upstream CEO Alex Vratskides Speaks on Mobile Marketing at CTIA Wireless 2011
March 2011
Discusses Effectiveness of Short Text-Based Marketing Campaigns for Operators and Brands
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Upstream boosts senior team with appointment of European VP of Sales
March 2011
Mobile marketing specialist appoints Chris Hobbs to support international expansion
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Upstream at CTIA Wireless
March 2011
Upstream at CTIA Wireless
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Upstream Appoints Global Talent Manager to Support International Expansion
February 2011
Mobile marketing specialist announces the appointment of Robyn Collins
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Upstream and YouGov Research Shows Consumers Unmoved by Mobile Display Content
February 2011
Only one in ten have ever clicked on a banner – textual brevity, intimacy and context key to mobile response
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Upstream at the 2011 GSMA Mobile World Congress
January 2011
Upstream at the 2011 GSMA Mobile World Congress in Barcelona
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Upstream wins EMMA Award for Most Effective Direct Response Mobile Marketing Campaign of 2010
December 2010
Upstream has won the Most Effective Sales Promotion / Direct Response Campaign Award at the first-ever Effective Mobile Marketing Awards (EMMAs) from Mobile Marketing magazine this week.
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Upstream Revealed as Headline Sponsor of the EMMAs
August 2010
Upstream takes lead sponsorship of Mobile Marketing Magazine’s inaugural Effective Mobile Marketing Awards.
