The results of the promotion were accurately forecast beforehand by Upstream and they represented a significant revenue source 
Senior Director, Consumer Marketing
Years
See Also
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Upstream report identifies mobile network operators as the smartphone king makers in emerging markets
May 2013
Upstream publishes Emerging Markets Mobile Attitudes Report 2013
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Upstream at IAD Summit 2013
March 2013
Upstream, the global mobile marketing technology and solutions provider, at Innovation Africa Digital Summit (IAD) 2013 in Addis Ababa 19-21 March
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Apple losing its bite as Samsung and Nokia named most coveted handset brands in emerging markets
March 2013
New report finds Mobile Network Operators will be ‘King Makers’ as leading handset manufacturers turn to emerging markets for next billion customers
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Upstream in a Fab-ulous partnership
January 2013
Upstream, the global mobile marketing technology and solutions provider, partnered with Fab for the Christmas corporate gifts
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Upstream at MWC 2013
December 2012
Upstream, the global mobile marketing technology and solutions provider, at Mobile World Congress (MWC) 2013 in Barcelona 25-28 February
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Upstream and Diffusion PR nominated for a B2B PRCA Award
November 2012
Upstream and Diffusion PR are proud to announce their nomination for a B2B PRCA Award for their “Changing Digital Advertising Attitudes” campaign
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Upstream proudly supports Movember
November 2012
Upstream, the global marketing technology and solutions provider, grows a mustache and proudly supports Movember
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Upstream’s President, Marco Veremis, at TEDxAthens Salon
June 2012
Marco Veremis gives an inspiring talk in TEDXAthens Salon.
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Upstream Appoints Andrew Littlefield as Vice President of Online Services to Drive Growth in New Markets
March 2012
Upstream, the global marketing technology and solutions provider, has appointed Andrew Littlefield as Vice President (VP) of Online Services. Littlefield will be responsible for identifying and driving forward new investment prospects for Upstream’s business development in new markets.
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Upstream Ironman with a message
March 2012
Upstream Ironman, Chris Hobbs completes the 2012 Abu Dhabi Triathlon for charity Dreamflights.
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Upstream’s research reveals ‘One in five online Americans would stop using a company’s product or service if subjected to too much digital advertising’
February 2012
The findings come as a stark warning to all consumer-facing companies as nearly two thirds (66 per cent each) of British and American online consumers already claim they feel subjected to excessive digital advertising and promotions. The 2012 Digital Advertising Attitudes Report reveals that while 20 per cent of US consumers would stop using a company’s products or services entirely as a result of receiving too many advertising messages.
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Upstream Joins the Direct Marketing Association with plans to Revolutionize Digital Marketing
February 2012
Upstream, a global leader in digital marketing technology solutions, has become a member of the Direct Marketing Association (DMA) in the UK
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Upstream Joins the Internet Advertising Bureau (IAB) and its Mobile Leadership Council
January 2012
Upstream joins UK trade body dedicated to representing the interests of the digital marketing industry
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Upstream Appoints Software Entrepreneur and Mobile Expert Richard M Marshall to Deliver Next-Generation Marketing Solutions
January 2012
Upstream, the global marketing technology and solutions provider, has appointed Richard M Marshall as Vice President (VP) of Technology and Engineering to support its expanding product portfolio and the business’ growth within the booming mobile and digital marketing space.
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Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits
December 2011
Company’s Expertise in Gamification Extended to Recruitment Drive
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Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil Campaigns
November 2011
Upstream’s Marketing Partnership with TIM Brasil Earns ‘Smarties’ Award for ‘Best Promotion in LATAM Region’
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Upstream President, Marco Veremis, Makes the Case for Effectiveness in Mobile Marketing – ‘Speak Less, But More Convincingly’
November 2011
Mobile Marketing Magazine’s Effective Mobile Marketing Awards
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Upstream Recognised for Mobile Marketing Excellence in Two Major Industry Awards
October 2011
Upstream shortlisted for Mobile Entertainment Awards and Effective Mobile Marketing Awards 2011
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Upstream Research Shows Three Quarters of Marketers Think Customers are More Likely to Respond to a Gamified Approach
October 2011
Yet only a quarter have ever used game mechanics in their marketing campaigns
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Upstream Sees Opportunity for Innovation and Growth in Competitive Latin American Marketplace as it Launches Mobile Marketing Hub
September 2011
Number Portability and High Level of Mobile Penetration Drives Carriers to Deploy the Latest Mobile Marketing Technology and Techniques
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Upstream Mobile Marketing Named as Top 50 Mobile Innovator
September 2011
Mobile Entertainment’s Top 50 Mobile Innovators project recognises Upstream as one of 2011’s most dynamic companies in UK mobile
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Upstream Shortlisted for Database Marketing Awards 2011
August 2011
Upstream’s Marketing Technology Platform recognized in ‘Excellence in Database Marketing-related Software / Solutions’ category
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New Research from Upstream and Luth Research Sheds Light on Types of Mobile Ads that Consumers Want
August 2011
Personalized Messages Four Times More Effective than Time-, Lifestyle- or Location-Based Offers; Mobile Content, Movies/Entertainment, Offers from Service Providers and Consumer Goods Top List
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Upstream Establishes Silicon Valley U.S. Headquarters to Drive Mobile Marketing Technology and Solutions Innovation for U.S Brands and Carriers
July 2011
New Silicon Valley Regional Headquarters Signals Company’s Strategic Growth Plan For North America
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Microsoft Partner and General Manager Simon Negus Takes Charge of Operations at Upstream Mobile Marketing
July 2011
Fortune 250 company executive brings wide-ranging tech-sector experience to rapidly expanding mobile marketing company
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Upstream and Luth Research Study Reveals Untapped Consumer Market for Carrier Driven Deals & Offers
June 2011
70 Percent of Smartphone Users Happy to Receive Deals & Offers on Their Cell Phones
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Upstream Appoints Vu Nguyen as Senior Vice-President Global Sales
June 2011
Telecom Veteran Joins Upstream to Support Rapid International Growth of Mobile Marketing Solutions
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Upstream launches real-time personalisation on its ‘Gamification Engine’ to drive consumer engagement over mobile
May 2011
Upstream’s Marketing Technology Platform (MINT) uses Gamification Engine to Transform the Mobile Marketing Experience
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Upstream Sponsors MMA Forum New York
May 2011
Leading Global Mobile Marketing Company Expands Reach in North America
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Upstream Selected as One of Top 25 Fastest-Growing Digital Companies at the 2011 Media Momentum Awards
May 2011
Mobile Marketing Innovator’s Technology and Campaign Expertise Drives Growth with Mobile Operator and Brand Clients