The Upstream team understood what our clients wanted and knew exactly how to deliver it 
Senior Manager, Consumer Segment
Years
See Also
- Top Tips for Digital MarketersFebruary 2012
Marco Veremis, Co Founder and President of Upstream, puts the focus back on the consumer. ‘Speak less, more convincingly’, one of the top tips that Digital Marketers should take heed.
- Have Consumers Reached Saturation Point?January 2012
Marco Veremis, President of Upstream, makes three predictions for the digital marketing industry in 2012. The volume game is no longer viable. Effective, relevant, personalised messaging through different channels will be the way forward.
- Upstream’s Vice President (VP) of Technology and Engineering listed as a Key Person in the IndustryJanuary 2012
Upstream’s new addition, Richard M Marshall, listed as ‘Key Person’ by New Media Age along with other key players from Yahoo and Microsoft. Richard, apart from being a software entrepreneur, has founded four companies including Rapid Mobile Media.
- Mobile and Digital Sector Not Fully ExploitedJanuary 2012
Newly appointed Richard M Marshall said “Marketing opportunities in the mobile and digital sectors have yet to be fully exploited’ by joining Upstream he looks forward to ‘increasing the economic benefit of digital media campaigns with simple, elegant engineering.’
- Upstream Appoints Software Entrepreneur and Mobile Expert to Deliver Next-Generation Marketing SolutionsJanuary 2012
Richard M Marshall joins the Upstream team and takes on the exciting role as Vice President (VP) of Technology and Engineering. Alex Vratskides, CEO of Upstream said “We’re very pleased to welcome Richard to the team, given his expertise and proven excellence in creating new technology and bringing it successfully to market.”
- Gaming for TalentDecember 2011
Guy Krief, Senior Vice-President of Innovation describes how The Upstream Challenge attracts candidates who might have all the right skills but who aren’t attracted by traditional recruitment postings. “Our hope is that this type of engagement will attract a wide range of talent. It’s been said that you can learn more about a person in an hour of play, than in a year of conversation, so it’s going to be fascinating to see the results”.
- Upstream’s Game Generating Candidates It Would Have IgnoredDecember 2011
The Upstream Challenge proves a hit with candidates, attracting nearly 100 entries a day for the Marketing Campaign Manager roles around the world. The Challenge is fulfilling its promise of uncovering candidates whose resumés would never have attracted Upstream’s attention. Upstream’s gamification expertise it normally deploys for its clients is now being put to good use for its own marketing and recruitment drive.
- Gaming-related Company Using Games in RecruitingDecember 2011
Upstream has extended its expertise in gamification of mobile marketing campaigns to its HR department with the launch of The Upstream Challenge. The Challenge is an online ‘game’ that pits Marketing Campaign Manager candidates against seven intriguing challenges designed to identify the right people for the five open positions in London, Silicon Valley, Athens and Rio.
- Upstream Wins 2011 Mobile Marketing Association Award for TIM Brasil CampaignsNovember 2011
Upstream’s Head of Latin America, Diego Benavides, celebrates the company’s success at the prestigious MMA Awards, held in LA. “To be acknowledged by the MMA and know that our mobile marketing campaigns for TIM Brasil have generated record levels of engagement and response is very rewarding.” Upstream’s clients in Latin America include Personal in Argentina and Comcel in Colombia.
- Marketing To Consumers Over Mobile: The Perfect PitchNovember 2011
Upstream’s President Marco Veremis makes a case for the ‘Perfect Pitch’ over mobile – one that respects the consumer and yet is so expertly crafted that it invites a willing response. His mantra, that mobile marketers must ‘communicate less, with more impact’ will be tested in the coming years with analyst house Forrester predicting that mobile marketing spend will rise to $1.25bn by 2014.
- Upstream President Marco Veremis Celebrates Excellence in Mobile MarketingNovember 2011
As sponsor of Mobile Marketing Magazine’s Effective Mobile Marketing Awards, Upstream has strongly held views about how to put the best marketing technology together with effective consumer engagement and revenue-generation strategies to create compelling campaigns. Marco Veremis outlines his vision of the future for mobile marketing.
- What The Legacy Of Steve Jobs Can Teach Us About Marketing InnovationNovember 2011
The latest Upstream research amongst UK marketers shows that an overwhelming 87% are planning on increasing investment in marketing technologies over the next twelve months, prompting journalist Claire Weekes to ask: “Who will follow in Steve Jobs’ footsteps and emerge as the next icon in our digital marketing world?”
- What Businesses Can Get From GamificationOctober 2011
Innovation chief, Guy Krief, believes that gamification can make a key difference to any marketing campaign, making it more interactive, engaging and exciting for the consumer and more profitable for the brand.
- Marketers Excited by GamificationOctober 2011
Upstream research shows that the concept of gamification is increasingly on marketers’ radar, but that they are not yet confident about using it in their campaigns. Upstream can unlock the many millions of individual responses to marketing campaigns that are currently being lost.
- Two-thirds of marketers do not understand the term ‘gamification’October 2011
Innovation expert, Guy Krief, tells marketers how Upstream turns the latest buzzword into a powerful tool for boosting customer response rates and revenue. Upstream’s real-time personalization of its gamification engine on MCS powers mobile marketing campaigns.
- UK Marketers Stumped by GamificationOctober 2011
Two-thirds of UK marketers may not yet understand what gamification means, but Guy Krief from Upstream believes that it’s time they started to incorporate these proven techniques into their campaigns to fully engage consumers.
- How to Generate 87 million dollars with No Upfront InvestmentSeptember 2011
TeleSemana interviews Upstream’s Diego Benavides, VP for Latin America, about how the company aims to help Latin American carriers generate an extra 87 million dollars by communicating better with their customers.
- Rio de Janeiro Gets an Upstream OfficeSeptember 2011
Global mobile marketing technology and solutions provider, Upstream has opened a new regional headquarters in Brazil’s to meet the demands of Latin American carriers and brands for mobile marketing campaigns.
- Upstream is Nominated as a Top 50 Mobile InnovatorSeptember 2011
Upstream has been selected as one of the leading mobile businesses in Mobile Entertainment’s Top 50 Mobile Innovators project 2011. “Mobile has driven innovation at Upstream, leading us to introduce a results-based business model that our clients appreciate.” said Alex Vratskides, CEO of Upstream.
- Upstream Nominated for Database Marketing AwardAugust 2011
Upstream’s innovative Marketing Communications Suite is shortlisted at the Database Marketing Awards, as one of the top three in the ‘Excellence in Database Marketing-related Software / Solutions’ category.
- Mobile Users’ Interests Trump Location for AdsAugust 2011
Upstream’s Assaf Baciu describes how, despite the hype around location-based mobile advertising and offers, consumers are four times more likely to respond to a mobile ad that reflects their interests vs. one that only takes into account their location.
- Research: Personalization, not Location, Key to Mobile Ad SuccessAugust 2011
Upstream and Luth research shows that smartphone users are strongly interested in viewing ads for content for their mobile device, followed by movies/entertainment, including tickets; offers from their mobile service provider; and consumer goods. Location is not an important factor in getting people to respond to mobile marketing.
- How Gamification Can Drive Levels of Consumer EngagementAugust 2011
Guy Krief, who heads-up Innovation at Upstream, gives a masterclass on how the concepts of gamification work in mobile marketing. He advises how scoring points, building-in rewards and a sense of urgency are all important factors in successfully engaging consumers on mobile to generate higher response levels.
- Research: Personalization is the KeyAugust 2011
Upstream’s latest research into North American consumer attitudes to mobile marketing sheds new light on the irrelevance of location-based services in mobile advertising and the important role that consumers assign to personalization of any mobile marketing and their ready acceptance of text messaging
- Top tips on achieving ‘cut-through’ with mobile operatorsJuly 2011
Upstream’s SVP of Global Sales, Vu Nugyen, gives his expert view on marketing to carriers around the world. Upstream has a long and successful record of winning carrier business, working with more than 30 of the biggest names in telecoms in 40 countries.
- Upstream Drops Anchor in Silicon ValleyJuly 2011
Upstream sets-up its U.S. headquarters in the global technology hub of Silicon Valley as part of its strategic drive for growth, making its proven mobile marketing technology and solutions available to U.S. brands and carriers.
- Upstream Recruits Negus from MicrosoftJuly 2011
Alex Vratskides welcomes new COO, Simon Negus, from Microsoft, commenting: “Simon’s ability to deliver at some of the most highly-valued tech companies in the world bodes well for Upstream and its clients.”
- Deal or No Deal; Survey Spells Out Secret To Boosting Mobile Response RatesJune 2011
CEO Alex Vratskides argues that carriers need to embrace a variety of mobile marketing approaches to make a convincing (and personalized) pitch to keep their subscribers loyal and engaged with new products and services.
- Groupon, Living Social Still Far Behind Operators in Consumers’ EyesJune 2011
Upstream research gets behind consumer attitudes to the high profile daily deals sites to find that they are more interested in getting deals and offers direct from their carriers than via third parties.
- Infographic: Trends in Mobile MarketingJune 2011
Upstream brings its research on consumers’ attitudes to mobile marketing to life with a fascinating infographic about what subscribers think works best on mobile and how to avoid annoying them.
