MTN Rwanda
Ni Rurangiza
Ni Rurangiza was the first super promotion to be launched by MTN in Rwanda. As the biggest operator in the country with a history of solid growth, MTN was looking for a way to create a glamorous promotion that would entertain and reward its customer base. The results delivered by Upstream’s MCS campaign management and optimisation techniques, surpassed MTN Rwanda’s financial expectations, achieving an almost 50% increase in participants’ ARPU!
Subscriber Base:
2,400,000
1. Contact
Recruitment channels used:
2. Engage
User typologies targeted:
7
Profiling level:
Mid
Game format:
Trivia Draw
3. Convert
Participants recruited from mobile:
78%
Participant ARPU boost:
47%
Final results were absolutely positive... Upstream performed impressively in analyzing the traffic results, and modifying the campaign management strategy 
Ni Rurangiza was the first super promotion to be launched by MTN in Rwanda. As the biggest operator in the country with a history of solid growth, MTN was looking for a way to create a glamorous promotion that would entertain and reward its customer base. The results delivered by Upstream’s MCS campaign management and optimisation techniques, surpassed MTN Rwanda’s financial expectations, achieving an almost 50% increase in participants’ ARPU!
1. Contact
2. Engage
3. Convert