“World Cup Naira Splash” was a FIFA World Cup-themed mega promotion for Nigeria’s MTN. World Cup tickets and hourly, daily and monthly cash prizes were given out to MTN subscribers in a unprecedented mobile promotion giveaway. Upstream’s experience in Nigeria helped MTN achieve substantial branding and financial results from the campaign.
We were amazed at how effortlessly Upstream grasped the needs and preferences of our subscriber base and formulated a customized promotion strategy 
“World Cup Naira Splash” was a FIFA World Cup-themed mega promotion for Nigeria’s MTN. World Cup tickets and hourly, daily and monthly cash prizes were given out to MTN subscribers in a unprecedented mobile promotion giveaway. Upstream’s experience in Nigeria helped MTN achieve substantial branding and financial results from the campaign.
1. Contact
2. Engage
3. Convert