Final results were absolutely positive... Upstream performed impressively in analyzing the traffic results, and modifying the campaign management strategy
Cesare BisioHead of Premium Services and AdvertisingVodafone Italy
“90 Cars in 90 Days” was a World Cup-themed mobile promotion for MTN Ghana. MTN subscribers played to win World Cup tickets and Hyundai cars on a daily and weekly basis. Upstream designed a mobile promotion that leveraged MTN’s FIFA World Cup sponsorship, and sizeably increased MTN’s revenues for the 3 month campaign period.
Final results were absolutely positive... Upstream performed impressively in analyzing the traffic results, and modifying the campaign management strategy 
“90 Cars in 90 Days” was a World Cup-themed mobile promotion for MTN Ghana. MTN subscribers played to win World Cup tickets and Hyundai cars on a daily and weekly basis. Upstream designed a mobile promotion that leveraged MTN’s FIFA World Cup sponsorship, and sizeably increased MTN’s revenues for the 3 month campaign period.
1. Contact
2. Engage
3. Convert