Our experience of working with Upstream has been extremely positive and we unreservedly recommend them as a partner
Senior Director Consumer
The world’s leading premium mobile promotion.
Worldwide mobile subscriber growth is now a single digit number. Most operators face saturated markets where price-based competition has hit voice and SMS revenues very hard. Modest revenue growth from data services may compensate for some of the loss, but usually requires further network investment, decreasing profitability.
Our Mega Promo solution helps mobile network operators drive monetization of their subscriber base. It is the world’s leading premium SMS promotion and it allows our clients to regain revenue growth. We have implemented it repeatedly and successfully with clients such as Vodafone Italy, MTN Nigeria and TIM Brazil.
Mega Promo is a large-scale promotion with nationwide media advertising, offering life-changing prizes on a daily basis. Customers only need to send a premium SMS to a dedicated shortcode to be in for a chance to win one of the many prizes.
It is entirely self-financed, requiring no investment from the operator. We underwrite all the promotion costs including advertising and prizes, sharing the profits with our client.
Upstream is the market leader, having executed more than 50% of such promotions worldwide.
How it works
Implemented in over 20 different countries, Mega Promo is adaptable to any cultural and legal context, with multiple possible variants such as:
Customers answer entertaining customized questions to win participations in draws
Customers test their general knowledge, answering correctly the highest number of questions as fast as they can
Text & Win:
Customers simply send an SMS to participate in prize draws and enter a highly engaging storyboard that unfolds as they text more messages, revealing hidden bonuses and prizes
A customer is randomly selected from the entire base every day, winning the daily grand prize he had previously subscribed to the promotion that day, otherwise winning a consolation prize