Why does the role exist?
The Marketing Campaign Manager is responsible for identifying, designing, planning, testing, delivering, monitoring and enhancing cross-channels marketing campaigns in line with business objectives. Your work will ultimately allow for Upstream’s innovation to positively impact millions of consumers around the world.
This roles adds value as the end user of Upstream’s innovative technology to create and implement a program of campaign activity to deliver against business objectives. For further information on the role and to complete the assessment, please click on thechallenge.upstreamsystems.com
How does the role add value?
The Marketing Campaign Manager adds value as the end user of Upstream’s innovative technology to create & implement a program of campaign activity to deliver against business objectives.
Key Accountabilities
- Develop and execute a series of integrated, multi-channel marketing campaigns to generate direct revenue
- Create test plans and undertake market analysis for each campaign where appropriate
- Prepare and deliver pre-campaign briefings, provide the necessary information to the international copywriting team and lead the creative process to ensure each campaign is a success
- Work alongside the statistical team to ensure targets are met and take decisions around continuation or adjustment of campaign activity
- Drive campaign data segmentation and list selection
- Ensure all campaigns are delivered effectively, to deadline and deliver against business objectives
- Monitor the effectiveness of campaigns, implementing changes where necessary
- Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations
- Have a solid grasp on the data selected for each campaign and fully understand how that data is being used to support campaign and business objectives
- Maintain effective relationships with internal stakeholders
Knowledge, Skills and Experience
- Possess out of the box thinking and an aptitude for written communication
- 5 years+ experience in the fields of marketing, online marketing or online advertising
- Previous international work experience / work environment appreciated
- Experience with consumer marketing is a plus
- Understanding of Mobile and Web space
- Experience with content management systems, even if it’s just a blog publishing tool
- Knowledge of SEO, PPC and general experience in online advertising is a plus
- Accountable and results-oriented with strong analytical and quantitative thinking
- Up-to-date with popular culture, new technologies and current trends
- Excellent command of the English language, knowledge of additional languages is a plus
- Fluent English
Personal Characteristics
- Able to work as part of a team, to prioritize, multi-task and work with minimum supervision
- At ease with manipulation of many languages
- Fast learner, willing to innovate and create
- Precise attention to detail: not accepting of anything less than perfection
- Ability to perform under pressure and cope with tight deadlines
- Excellent organizational and communication skills within an international environment
- Proactive, self-starter, able to work in a fast-paced environment
- Excellent written and spoken communication skills
Salary & Benefits
We offer a competitive base salary and benefits, directly dependent on the candidate’s qualifications and skills. By joining Upstream you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.
Our experience of working with Upstream has been extremely positive and we unreservedly recommend them as a partner 
The Marketing Campaign Manager is responsible for identifying, designing, planning, testing, delivering, monitoring and enhancing cross-channels marketing campaigns in line with business objectives. Your work will ultimately allow for Upstream’s innovation to positively impact millions of consumers around the world.
This roles adds value as the end user of Upstream’s innovative technology to create and implement a program of campaign activity to deliver against business objectives. For further information on the role and to complete the assessment, please click on thechallenge.upstreamsystems.com
The Marketing Campaign Manager adds value as the end user of Upstream’s innovative technology to create & implement a program of campaign activity to deliver against business objectives.
We offer a competitive base salary and benefits, directly dependent on the candidate’s qualifications and skills. By joining Upstream you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.