The only prepaid loyalty program that engages the customer and his social network of family and friends. Top Up Loyalty™ stimulates revenue and increases the customer’s bond with the operator.
Challenge
For mobile operators in increasingly saturated markets, growing revenue is a major challenge. Any attempts to differentiate are quickly copied by competitors, initiating price wars. Price wars are especially damaging in the prepaid segment, as customers do not like commitments and easily switch between operators or start using multiple SIM cards. But increasing revenue and loyalty does not need to be about demanding commitment from customer.
Solution
Upstream helps mobile operators address these challenges with Top Up Loyalty™, the only prepaid loyalty program that engages the customer and his social network of family and friends. Top Up Loyalty™ stimulates revenue and increases the customer’s bond with the operator.
Solution Benefits
Boost top up value by up to 25% for participating subscribers
Increase frequency of top ups
Reduce churn by more than 30%
Attract new customers
Capture valuable customer data
How it works
Top Up Loyalty™ rewards top up and recharge activity with appealing interactions, relevant games and valued prizes, enhancing the top up ritual with excitement and surprise!
Top Up Loyalty™ awards prizes to be shared with the customer’s social network of family and friends, extending the benefits of the program beyond the individual customer.
By identifying the customer’s social network of family and friends, Top Up Loyalty™ provides the operator with a powerful marketing tool to reduce churn and boost revenue.
Top Up Loyalty™ also facilitates cross-selling of additional products to existing customers:
Customers are awarded operator products, such as content services, over a limited trial period;
At the end of the trial period, Upstream pitches the paid product to the customer.
By cross selling additional products, Top Up Loyalty™ accelerates the depletion of balance and the recognition of revenue.
The impressive scale of the campaign Upstream designed 
For mobile operators in increasingly saturated markets, growing revenue is a major challenge. Any attempts to differentiate are quickly copied by competitors, initiating price wars. Price wars are especially damaging in the prepaid segment, as customers do not like commitments and easily switch between operators or start using multiple SIM cards. But increasing revenue and loyalty does not need to be about demanding commitment from customer.
Upstream helps mobile operators address these challenges with Top Up Loyalty™, the only prepaid loyalty program that engages the customer and his social network of family and friends. Top Up Loyalty™ stimulates revenue and increases the customer’s bond with the operator.
Top Up Loyalty™ rewards top up and recharge activity with appealing interactions, relevant games and valued prizes, enhancing the top up ritual with excitement and surprise!
Top Up Loyalty™ awards prizes to be shared with the customer’s social network of family and friends, extending the benefits of the program beyond the individual customer.
By identifying the customer’s social network of family and friends, Top Up Loyalty™ provides the operator with a powerful marketing tool to reduce churn and boost revenue.
Top Up Loyalty™ also facilitates cross-selling of additional products to existing customers:
By cross selling additional products, Top Up Loyalty™ accelerates the depletion of balance and the recognition of revenue.