Glo was looking to reach out to the company’s large number of subscribers, and create a mobile promotion that was both rewarding to its customers, and delivered solid ARPU-boosting results. This was Upstream’s 1st mobile promotion in Africa, and it became a huge success: Upstream’s optimization and profiling techniques managed to achieve an average of nearly 27 purchases per player, and an important increase in overall ARPU during the campaign.
We were amazed at how effortlessly Upstream grasped the needs and preferences of our subscriber base and formulated a customized promotion strategy 
Glo was looking to reach out to the company’s large number of subscribers, and create a mobile promotion that was both rewarding to its customers, and delivered solid ARPU-boosting results. This was Upstream’s 1st mobile promotion in Africa, and it became a huge success: Upstream’s optimization and profiling techniques managed to achieve an average of nearly 27 purchases per player, and an important increase in overall ARPU during the campaign.
1. Contact
2. Engage
3. Convert