Etisalat UAE
Send and Win
Etisalat in one of most important mobile operator groups in the Middle East and Africa. When Etisalat UAE decided to run a mobile marketing campaign with prestigious prizes, Upstream was tasked with delivering high campaign performance and maximize results. Running for a total of 100 days and drawing more than 100 winners, the campaign was a big hit with subscribers, who could also download rich mobile content straight to their phones by taking part.
Subscriber Base:
7,000,000
1. Contact
Recruitment channels used:
2. Engage
User typologies targeted:
9
Profiling level:
Mid
Game format:
Blank SMS
3. Convert
Participants recruited from mobile:
96%
Participant ARPU boost:
28.6%
Upstream undertook all the key deliverables in the project. I can recommend Upstream as a partner of choice for anyone looking to run a similar activity 
Etisalat in one of most important mobile operator groups in the Middle East and Africa. When Etisalat UAE decided to run a mobile marketing campaign with prestigious prizes, Upstream was tasked with delivering high campaign performance and maximize results. Running for a total of 100 days and drawing more than 100 winners, the campaign was a big hit with subscribers, who could also download rich mobile content straight to their phones by taking part.
1. Contact
2. Engage
3. Convert