DIGI Malaysia was Upstream’s first mobile operator partner in the Asia Pacific Region. The “Easy Win!” promotion was custom-designed for DiGi prepay subscribers, and offered the chance to win an Apple MacBook each day and a VW Scirocco every week, with the aim of generating incremental VAS revenues from premium SMS. Upstream made the campaign a success by maximizing recruitment from mobile and web advertising.
Upstream has been a valuable partner that has genuinely added value to our area and we recommend them as an associate 
DIGI Malaysia was Upstream’s first mobile operator partner in the Asia Pacific Region. The “Easy Win!” promotion was custom-designed for DiGi prepay subscribers, and offered the chance to win an Apple MacBook each day and a VW Scirocco every week, with the aim of generating incremental VAS revenues from premium SMS. Upstream made the campaign a success by maximizing recruitment from mobile and web advertising.
1. Contact
2. Engage
3. Convert