Final results were absolutely positive... Upstream performed impressively in analyzing the traffic results, and modifying the campaign management strategy
Cesare BisioHead of Premium Services and AdvertisingVodafone Italy
History in the making: The first large-scale mobile promotion in the world was a huge success. Cosmote and Upstream began their partnership in 2005, and have launched several mobile marketing projects since. Players of the “7 Years of Cosmote” promotion interacted 25 times on average, making this cash-prize promotion one of the highest performers ever in Europe.
Final results were absolutely positive... Upstream performed impressively in analyzing the traffic results, and modifying the campaign management strategy 
History in the making: The first large-scale mobile promotion in the world was a huge success. Cosmote and Upstream began their partnership in 2005, and have launched several mobile marketing projects since. Players of the “7 Years of Cosmote” promotion interacted 25 times on average, making this cash-prize promotion one of the highest performers ever in Europe.
1. Contact
2. Engage
3. Convert