Overall Upstream has been a valuable partner that has genuinely added value to our area and we recommend them as an associate


Cesare Bisio
Head of Premium Services and Advertising
Vodafone Italy

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Serving Worldwide
Overview

7 billion mobile users are the new, coveted prime audience and companies everywhere are trying to reach them.

The average person receives an annual dose of 750 marketing messages.

But the average person also ignores them all.

Mobile marketing monetization isn’t really working at the moment.

Reaching mobile users is not the real challenge.

Converting them into paying customers is what really matters.

And nobody does this better than Upstream.

We have marketed to 500 million consumers and converted 53 million of them into paying customers, producing incremental data revenues exceeding $500m.

Our marketing technology platform, MINT, has generated 24 billion interactions with consumers across all continents and helped us build the strongest knowledge base in the industry. MINT makes it possible to drive better content, context and real-time adjustments that result in more convincing sales messages. Unique gamification and campaign management capabilities deliver the highest customer adoption and purchase rates in 23 languages.

We offer global coverage with offices in London, Redwood City, Rio de Janeiro, Singapore, Dubai, Athens, Bucharest and Rome.

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