Comcel’s “Win Millions” mobile promotion, designed and implemented by Upstream in 2008, was the most successful ever to run in the Colombian market. The promotion offered subscribers the opportunity to win $15,000,000 Colombian Pesos a day, $150,000,000 a month, and an impressive final prize of $1,500,000,000 at the end of the 90-day campaign.
The results of the promotion were accurately forecast beforehand by Upstream and they represented a significant revenue source 
Comcel’s “Win Millions” mobile promotion, designed and implemented by Upstream in 2008, was the most successful ever to run in the Colombian market. The promotion offered subscribers the opportunity to win $15,000,000 Colombian Pesos a day, $150,000,000 a month, and an impressive final prize of $1,500,000,000 at the end of the 90-day campaign.
1. Contact
2. Engage
3. Convert