Series 1 Test drive registration
BackgroundUpstream along with Proximity Worldwide created a multi channel registration mechanism, where consumers interested in the new BMW model would either call, send an SMS or visit a website in order to enrol for a test drive.
Objective
BMW needed a quick and efficient way to create a database of eligible prospect buyers for the new Series 1 model.
The CampaignThe campaign was advertised in life style websites and magazines, promotion teams informed consumers in various hi-end restaurants and bars, while coupons were sent to all American Express card members.
All consumers who expressed their interest were included in a draw, which awarded the lucky participants with a state of the art Siemens s65 mobile phone.
Via intelligent database mining tools, Upstream isolated the interested parties covering certain criteria, and then chose the hot leads (15% of total participants – as requested by the client), who were invited for a Test Drive.
The impressive scale of the campaign Upstream designed for us is a mark of their effectiveness 
BackgroundUpstream along with Proximity Worldwide created a multi channel registration mechanism, where consumers interested in the new BMW model would either call, send an SMS or visit a website in order to enrol for a test drive.
BMW needed a quick and efficient way to create a database of eligible prospect buyers for the new Series 1 model.
The CampaignThe campaign was advertised in life style websites and magazines, promotion teams informed consumers in various hi-end restaurants and bars, while coupons were sent to all American Express card members.
All consumers who expressed their interest were included in a draw, which awarded the lucky participants with a state of the art Siemens s65 mobile phone.
Via intelligent database mining tools, Upstream isolated the interested parties covering certain criteria, and then chose the hot leads (15% of total participants – as requested by the client), who were invited for a Test Drive.