The results of the promotion were accurately forecasted beforehand by Upstream and they represented a significant revenue source


Andrea Stanescu Senior Director, Consumer Marketing Vodafone Romania
Upstream supports a wide variety of promotional formats designed to increase uptake and rapidly boost revenues for any operator product or service.

Upstream is the market leader in premium SMS promotions, having executed more than 50% of such promotions worldwide.

Mega Promo is a large-scale promotion with nationwide media advertising, offering life changing prizes on a daily basis. Mega Promo is entirely self-financed, requiring no investment from the operator. Upstream underwrites all the promotion costs including advertising and prizes, sharing the profits with the mobile operator.

Mini Promo is communicated solely through the mobile channel, dispensing the longer approval processes typically associated with mass media advertising. Offering exciting prizes, Mini Promo guarantees high levels of engagement and interactivity.