The impressive scale of the campaign Upstream designed for us is a mark of their effectiveness


Marek WcisloContent Management Unit ManagerERA Poland
3 Italy 2009
Happy Cash

H3G (Tre) and Upstream’s first campaign in 2009. Leveraging its expertise in the Italian market, Upstream designed a custom mobile promotion featuring an original trivia game which yielded solid revenues, and promoted Tre’s growing mobile content service at the same time.

Subscriber Base:
3,500,000

1. Contact

Recruitment channels used:

2. Engage

User typologies targeted:
11
Profiling level:
Custom
Game format:
Trivia

3. Convert

Participants recruited from mobile:
99%
Participant ARPU boost:
10.27%